It’s the highlight of the fashion year and sets the tone for what everyone will be wearing and coveting in the months ahead – yep, it’s London Fashion Week and city:countdown is covering it all.
The event may only last a few days, but London Fashion Week’s influence is felt far and wide, with buyers from all over the world watching intently to discover the latest trends.
Yet if it all seems like one big party, industry insiders know just how much work goes into making LFW a success. And what a success it is, with over £100 million pounds worth of orders placed during the event itself.
London Fashion Week is a vital component in the success of the UK fashion industry – an industry that employs over 900,000 people domestically and whose worth to the British economy was recently estimated at £32 billion pounds.
The event is not without its critics, however, with some calling for the week to be scaled back, while others call for the event to be cancelled altogether. In recent years, criticism has focused on sustainability and the event’s alleged influence on fast fashion.
These criticisms have certainly not fallen on death ears. Critics of the fashion industry may find it hard to believe, but the major brands are listening to their concerns. More sustainable modes of fashion and fashion production are continually emerging and the hiatus brough about by the pandemic has only accelerated that trend.
London Fashion Week will take place between the 19th and the 23rd of February 2021. More information about the event can be found here.
Information on other great fashion events in London can be found here.