As the Coronavirus continues to exert its malign influence on the capital, news reaches us that pastry King Dominique Ansel is to close his two London stores. The baker, who is most widely known for his donut/croissant hybrid the Cronut, has a store in Elizabeth Street, Belgravia, as well as the newly opened Treehouse restaurant/cafe in Covent Garden.
Both venues were forced to close their doors in March 2020 as the Coronavirus Crisis forced the government to shut all non-essential businesses, however.
Now, as the pandemic continues to cause disruption and uncertainty on the UK’s high streets, New Yorker Ansel has taken the difficult decision to close his London operation for good.
The Elizabeth Street venue will remain open until the end of August 2020; however, the Treehouse café is already closed.
The news will come as as much of a blow to those who like to photograph what they eat as to those with a sweet tooth. Ansel’s pastries have featured regularly on the photo sharing app Instagram, with the baker’s shops becoming a hot destination for the city’s many social media influencers.
“Unfortunately, our licensee has told us that, in light of the ongoing restrictions caused by the Coronavirus pandemic, they do not think it will be possible to continue to operate either location profitably.” Said a spokesman for the bakery to the trade magazine Big Hospitality.
Dominque Ansel launched his signature Cronut in 2013 in a blaze of publicity. The pastry soon became the stuff of urban legend becoming the most virally talked about dessert item in history, even being featured in Time magazine as one of the inventions of 2013.
Ansel would later begin to create limited editions of his famous pastry, choosing a different flavour each month.
At the height of his success in 2016, Ansel opened his shop in Belgravia. The store was an immediate hit, with pastry lovers coming from far and wide to taste some of the baker’s signature bakes. Ansel’s other bakeries, in America and Japan, will not be affected by the closure of his London stores.
More information about Dominique Ansel can be found here.
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