Burberry have announced that they are to launch a collection of sustainably made face masks in the brand’s signature fabrics. Available in both beige check and pale blue, the masks will be produced using the latest antimicrobial technology.
The brand are the first major fashion house to release a collection of masks, with the move offering another indication that the virus will be with us for some time yet.
The demand for face masks has grown exponentially in the last six months, with much of Europe and Asia now requiring citizens to wear the garments in situations where social distancing is not possible.
Indeed, the online vintage marketplace Etsy recently announced that the garment accounted for 14% of its total trade over the last three months.
And with much of the world now donning the garment, it was only a matter of time before the fashion industry sat up and took notice, with wearers increasingly eager to make their masks ‘blend in’ with their chosen outfit.
Photo: Burberry
While smaller brands and fashion houses have flirted with mask design, however, Burberry is the first major brand to launch a major collection. Burberry’s new masks will retail at £90 with twenty per cent of the proceeds from sales going to the Burberry Foundation Covid-19 Community Fund.
The Foundation was set up at the height of the pandemic in April 2020 and since then the organisation has being busying itself provided PPE for healthcare organisations around the globe.
More information about Burberry’s Face Mask Collection can be found here.
For information on other fashion events and launches in London, please click here.
