For the latest in a long series of high profile fashion industry collaborations, H&M have teamed up with the internationally renowned fashion designer Simone Rocha.
Simone Rocha x H&M will see the duo combine for a series of garments which celebrate the Irish designer’s signature looks while prioritising sustainability.
In the past, the Swedish retail giant have teamed up with the likes of Stella McCartney, Karl Lagerfeld, Comme des Garcons and Versace, and so much is expected of the company’s collaboration with Rocha.
Known for her quirky, wearable, and ultra-feminine clothes, the designer has become one of the most biggest names in the fashion industry in recent times.
The daughter of fashion designer John Rocha, Simone Rocha studied fashion design at Central Saint Martins before going on to launch her own career. Quickly developing her own unique style, Rocha was named Young Designer of the Year by Harper’s Bazaar in 2014 and also snagged the Womenswear Designer of the Year award at the British Fashion Awards in 2016.
The H&M collaboration will find the designer in reflective mode as she reviews the many disparate elements that have inspired her work. From the traditions and crafts of Hong Kong to the greats of Art History, Simone Rocha x H&M will seek to capture the essence of the designer’s muse, in a collection spanning everything from statement tulle dresses, knits and outerwear to accessories, jewellery and footwear.
“I am so thrilled to be working with H&M on this very special collection,” said Rocha of the link up. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
The new collaboration will give Rocha a chance to showcase her fashion house’s sustainability creditenials. “We were able to use an organic cotton, recycled polyester, a new compostable yarn. Actually, it was interesting to see what could translate, and I think people will be surprised by the quality when they see it, so I hope it will be special enough to want to wear forever” Rocha said in a press release.
The new collection will be showcased in a series of shots by Tyler Mitchell, with the likes of Daisy Edgar Jones and Michael Ward included in the cast.
The Simone Rocha x H&M collection will be launched on the 11th of March 2020.
More information about the collection can be found here.
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