The Broadwick, Soho

Gritty glamour and stylish interiors are the order of the day at Soho's new icon. Peter Gray reports.

What do designer classics such as Annabel’s, The Coral Room and Sexy Fish have in common? That’s right – they’re all the work of interior designer Martin Brudnizki. And with such a distinguished portfolio, it’s no surprise that expectations are running high for Brudnizki’s first hotel venture: The Broadwick, Soho.

A luxurious ’boutique’ affair, the hotel takes its inspiration from the ‘gritty glamour and diverse history of Soho’ with Brudnizki describing the venue as “your eccentric godmother’s Soho townhouse”.

Well, eccentric it might be, but The Broadwick will also benefit from some seriously top quality facilities – from the 57 rooms, many of which will come with their own balconies; to the fabulous penthouse suite; to a rooftop cocktail bar boasting unparalleled views of Soho; and finally to the street level Italian restaurant – its all good. 

The street facade at The Broadwick Soho

And talking of restaurants: the Broadwick’s food & drink offering will be headed up by chef Ed Baines and restaurateur Jamie Poulton, who come to the venue from the nearby Randall and Aubin on Brewer Street.

The restaurant has built up an impressive reputation over the last few years for its tantalising mix of seafood and kitsch fun, and Poulton and Baines will be hoping to recreate a little of the same magic in Soho.

The Broadwick looks certain to thrill locals and tourists alike when it opens in Soho later this year. With architect Martin Brudnizki heading up the design team, and with a thrillingly maximalist approach to all things boutique, The venue is looking like one of the hottest hotel openings of 2021.

The Broadwick, Soho is due to open in September 2021.

Prices start at £350 per night.

For information on other great hotels in London, please click here.

-London's Best Openings-
What: new hotel
When: Sept 2021
Where: Soho