Chateau Denmark

Soho's Chateau Denmark hotel is promising a playful kind of rebellion when it opens this summer. Peter Gray reports.

Denmark Street’s reputation as the birthplace of British rock and roll will be further enhanced this summer by the opening of Chateau Denmark. A boutique hotel with a playful yet rebellious spirit, the venue will pay homage to the many artists, singers and bands who have graced the area in the past.

A collaboration between CAW Ventures and the media group Outernet Global, the new hotel will feature 55 bedrooms and apartments set across 16 buildings in and around the historic area.

Denmark Street has gone down in the history books as the home of Regent Sound Studios – the venue in which the Rolling Stones recorded their first album. The Stones came here in 1964 as a bunch of naive yet eager young men. The music they made in Denmark Street would echo across the world, kick starting a legend that even now shows no sign of abating.

Chateau Denmark image 2

The street also played host to the Sex Pistols, with the band living for a time at the back of two 17th century properties at 6-7 Denmark Street.

It doesn’t stop there, either. Guitar legend Jimi Hendrix, American folk singer Bob Dylan and pop legend David Bowie are just three of the superstars connected to the street.

Chateau Denmark will pay homage to this incredible history with each of the venue’s 55 rooms given a unique design in order to showcase a story from the street’s colourful past.

Divided into four distinct narratives – vintage gothic, timeless grandeur, modern psychedelia, and punk now – these stories will underline this remarkable street’s unparralleled influence on the history of British recorded music.

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The hotel is full of cool little touches that scream ‘ROCK AND ROLL’. For instance, the venue has done away with the obligatory mini-bar in favour of the much more sexy sounding ‘Maxi-bar’. What’s in there is anyone’s guess but the press release for the hotel describes the bar as ‘perfect for hosting, ghosting and other illustrious pursuits’. 

The company behind the venue is CAW Ventures. Founded by former Firmdale Hotels Director of Operations Carrie Wicks, the group have teamed up with media giant OUTERNET Global for the project, which will sit alongside the OUTERNET’s massive new Centrepoint entertainment complex.

Soho’s forthcoming Chateau Denmark hotel looks set to inspire a whole new generation of musos and music lovers when it opens this summer. With individually designed rooms inspired by the artists and bands who frequented the street in its musical heyday, the hotel will offer its guests a stylish stay filled with whimsy and escapism.

More information about Chateau Denmark can be found here.

For information on other forthcoming hotels in London, please click here.

-London's Best Hotels-
What: new hotel
When: summer 2021
Where: Soho
Website: Chateau Denmark