Sneakers Unboxed

The Design Museum's sneaker exhibition explores the iconography, design and marketing of the ubiquitous trainer. Sophia Savage reports.

Photograph: Michaela Efford

The Design Museum’s new exhibition, Sneakers Unboxed: Studio to Street, showcases one of the most significant cultural icons of our time: the modern trainer or sport shoe.

“Step up and discover the footwear phenomenon that has challenged performance design, inspired subcultures and shaken the world of fashion” says a press release for the forthcoming show.

 

 
 
 
 
 
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The exhibition explores the design process behind some of the most technically inventive shoes of today, delves into the lucrative trainer resale market, and uncovers some of the influential icons and collaborations that have shaped trainer culture over the years.

Brands showcased in the exhibition include the Converse Chuck Taylor All Star, the Puma Disc, Nike Alpha fly Next%, Reebok Instapump Fury, Vans Half Cab and the Asics Gel Lyte III.

 

 
 
 
 
 
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The show showcases visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor, with visitors able to meet the designers working to make the industry more sustainable, like Stella McCartney, Helen Kirkum and Alex Taylor.

Sneakers Unboxed also looks at how trainers have been reinvented for the world of high end fashion, showcasing the work of Balenciaga, Comme des Garçons and Y3 and runway looks from A-COLD-WALL* and Craig Green.

 

 
 
 
 
 
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The exhibition has been sponsored by Detroit based trainer resale platform StockX. The company use technology to connect buyers and sellers who are looking to buy or trade sneakers, apparel, accessories, collectables, and electronics.

Sneakers Unboxed: Studio to Street, will run from the 18th of May 2021 until the 24th of October 2021. More information about the exhibition can be found here.

For information on other exhibitions in London, please click here.

-London's Best Events-
What: exhibition
When: 18 May - 24 Oct 21
Where: Kensington High Street
Website: Design Museum