Side Hustle at the NoMad Hotel

Peter Gray runs the rule over Side Hustle at the newly opened NoMad Hotel. Did it live up to his high expectations?

I’m at Side Hustle – The NoMad hotel’s casual dining option. The hotel opened the day before my visit ( 25th of May) and the staff at the venue are naturally extremely eager to please.

Not that they particularly need to try as everything is perfectly fine anyway: nothing is too much trouble and everyone knows their roles to a T. And then there’s the venue. The building has been lovingly restored and furnished to the very highest standards with a plethora of stylish individual touches.


View this post on Instagram


A post shared by The NoMad Hotel (@thenomadhotel)

Side Hustle is typical of this. Set in the building’s former Police Station, the venue is the NoMad’s take on the classic British Pub. The venue has a sleek interior with brown wood panelling and green leather inlays featuring a cool wave motif. The room is dominated by a central bar which runs the length of one wall with a number of saloon like bars around the room. Being an American chain, the walls of the restaurant are dominated by a mix of Americana with s few quirky images of England thrown in for good measure.

The atmosphere is that of a sleek and convivial saloon bar and I could imagine myself whiling away many an afternoon here. It is not the biggest of venues but this allows the restaurant/bar to feel cosy and warm.


View this post on Instagram


A post shared by The NoMad Hotel (@thenomadhotel)

But what of the food, I hear you ask. Well, I can happily report that this passes muster too, with Executive Chef Ashley Abodeely’s Mexican-influenced cuisine holding up admirably well.

The Pork Carnitas Tacos is a case in point. The pork is both crispy and tender and the seasoning is refreshing and flavoursome.The Baja’s style prawn tacos is even better. The prawns are plump and succulent and the Morita mayo complements them perfectly. Heck, even the chicharrons are good – Jurassic sized with two well chosen sauces (smoked chilli and citrus crema).

The cocktails are just as good, with Bar Director Pietro Collina favouring an agave-based selection, with Mexican influences rubbing up against classic and contemporary British, European and American offerings.

Baja Style Prawn Tacos at Side Hustle

I need to say a word about the NoMad hotel’s customer service, however. I know it’s the opening week and the staff are eager to please but the company has really picked a great bunch of guys and gals if this first visit is anything to go by.

Lianna, Jason, Danilo & Pietro are warm, welcoming, friendly and attentive throughout my visit and their excellent customer service goes a long way to making the afternoon an absolute pleasure. These guys deserve top marks for their professionalism.

NoMad hotel’s Side Hustle restaurant is a delight, cosy, warm and full of charming people and great food. The menu is small but we’ll chosen and you can tell that real care and thought had gone into the food choices. I”ll be back!

More information about Side Hustle at the NoMad Hotel can be found here.

For information about other places to eat and drink in London, please click here.

-London's Best Events-
What: new restaurant
When: check website
Where: Bow Street
Website: NoMad Hotel