Gucci Circolo

Celebrate Gucci's first one hundred years at the Gucci Circolo pop up. Peter Gray reports.

This winter, Italian fashion house Gucci are celebrating their 100th birthday in typically stylish fashion. Gucci Circolo is the company’s neighbourhood-centric pop up – with visitors offered the chance to discover the iconic brand’s collections and codes through ‘a unique, multisensory experience’.

Centred around a continuously evolving program of neighbourhood-centric initiatives, Gucci Circolo is the perfect place for lovers of the brand who crave a more hands on experience with the fashion house.

 

 
 
 
 
 
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Situated in Shoreditch, East London, Circolo have taken over a building once owned  by the renowned architect Sir David Adjaye with the fashion house tastefully adorned the exterior of the venue with their iconic “G” print logo.

Inside is where all the fun happens, however with a boutique store, listening lounge, bookstore and cafe for visitors to explore. The boutique showcases the fashion brand’s Gucci 100 collection. Created to commemorate the company’s first one hundred years, the collection combines vintage styles with nods to the brand’s future direction.

 

 
 
 
 
 
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The listening lounge, meanwhile, features vinyl picked by such iconic artists as Billie Eilish, Arlo Parks and Sir Elton John, while the bookstore is crammed full of books on fashion, photography, and art.

And if you get through that lot, there’s the Gucci cafe, which provides the perfect spot to take it all in. 

Gucci Circolo is the Italian fashion house’s thrilling new East London pop up. With a boutique, music lounge, bookshop and cafe, the venue will have something for everyone and it will certainly thrill followers of the iconic brand.

 

 
 
 
 
 
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Gucci Circolo is on Whitby Street, Shoreditch. More information about the store can be found here.

For information on other great places to shop in London, please click here.

 

-London's Best Events-
What: pop up store
When: until 31 Dec 21
Where: Shoreditch
Website: Gucci Circolo