The Ever After Garden is set to charm visitors to West London this winter with its snow white carpet of 25,000 white roses. Described as “a tranquil haven in the heart of Mayfair” the Garden will offer Londoners a chance to commemorate loved ones by dedicating a rose to them in return for a small donation to The Royal Marsden Cancer Charity.
Visitors can reserve their roses online with the charity suggesting a minimum donation of £10 for each rose. Your dedication will then be added to one of the illuminated roses in the Garden.
The space is the brainchild of Fashion Writer Camilla Morton and Designer Anya Hindmarch. Following the loss of a good friend, the pair were searching for an appropriate way to commemorate their friend and they soon hit upon the idea of a remembrance garden.
The resulting Ever After Garden is heavily inspired by a Korean exhibition called the Light Rose Garden. The exhibition drew over six million visitors to Seoul’s Dongdaemun Design Plaza during its residency there. The exhibition subsequently departed on a world tour, and the response to the show was was phenomenal.
Anya Hindmarch takes up the story: “The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. It was an idea originally conceived with Camilla Morton in memory of Michael Howells and is named after the film for which he designed the sets. However, this garden should be personal to everyone. For me, it is also in memory of my Aunt Elizabeth Hindmarch. My wish is for this to be a place to reflect at Christmas in amongst all the festive cheer, and in doing so raise money for the incredible institution that is The Royal Marsden” she says of the facility.
The garden first opened in London in 2019 and after a break due to the pandemic in 2020, the space is back again in 2021.
The Ever After Garden will be open between the 1st and 23rd of December 2021 between 12 and 8pm. The Garden is free to visit. More information about the installation can be found here.
For information on other installations in London, please click here.