Seven Dials Winter Festival

Get into the festive spirit (and shop til you drop) at Seven Dials' forthcoming Winter Festival. Peter Gray reports.

Live music, creative workshops, festive food & drink and Christmas shopping are on the menu at this November’s Seven Dials Winter Festival.

The Uber hip central London location is one of the capital’s most fashionable shopping destinations and the organisers of the event are certainly pulling out all the stops for the festival.

 

 
 
 
 
 
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A post shared by Seven Dials (@7dialslondon)

There’ll be traditional brass bands, gospel choirs, wreath making, masterclasses, as well as spectacular festive illuminations – in fact, they’ve even drafted in a pop-up pantomime for the event! The food offering will be good, too, with the menu highlights including roasted chestnuts, roast turkey pizzas, Mulled wine and hot chocolate.

Shop til you drop

Not surprisingly, however, given Seven Dials’ unparalleled collection of fashion stores, it is the shopping opportunities that are attracting the most attention. The organisers of the event are promising a plethora of in-store offers from some of ‘your favourite independent and flagship brands’ with late night shopping and exclusive discounts, too.

 

 
 
 
 
 
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“Rediscover the joys of Christmas shopping across the cobbled streets of Seven Dials as this atmospheric West End village is illuminated for the festive period” says the Seven Dials website about the event.

Seven Dials Winter Festival Programme

The three day festival will begin on Friday evening with a performance by John Fisher and the IDMC Gospel Choir. The pair will be bringing their delicious harmonic melodies to a very festive looking Earlham Street, whilst creating their own Christmas Wreath.

 

 
 
 
 
 
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On Saturday afternoon, meanwhile, the festival welcomes TV personality and culinary guru Gizzi Erskine. Gizzi will be offering visitors a chance to join a culinary masterclass as she partners with doughnut brand, Longboys, to reveal her ‘Festive Longboy.’ If that were not enough, visitors will be able to fill and decorate their own Longboys at the special event.

Then on Sunday, festival goers will be treated to a performance by the always wonderful London Brass Band. The group will be serenading visitors to the area with a plethora of seasonal favourites.

 

 
 
 
 
 
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Sunday also sees a special live podcast recording at The Donmar Warehouse with body confidence advocate and entrepreneur, Alex Light (@alexlight_ldn). Light will be getting together with body image campaigners Laura Adlington and Karina for the event, with the issue of body confidence during the festive season on the agenda.  

 

 
 
 
 
 
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A post shared by Alex Light🕊 (@alexlight_ldn)

Workshops, classes, and masterclasses

To make the weekend even more memorable, a variety of Seven Dials’ top brands will be hosting ‘one of a kind’ workshops and masterclasses throughout the weekend. Streetwear brand and skateboard experts Route One will be hosting a free skateboard-making masterclass, complete with complimentary gift wrapping, skincare brand Kiehl’s will help prepare visitors for winter with complimentary Skin Assessments and Biodegradable tights brand Billi London will be hosting a Zero Waste Cocktail Class. 

 

 
 
 
 
 
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Over on Monmouth street, meanwhile, Experimental Perfume Club will be hosting a perfume-making workshop while Pierre Hermé will be offering Londoners a chance to indulge in a mouthwatering chocolate and macaron-tasting event. Botanical experts anatomē will be on hand to give complimentary sleep consultations and personal shopping.

Food glorious food

Seven Dials’ impressive food offering will also be showcased at the festival with several of the area’s hospitality venues hosting special events. This includes The Wildwood Kitchen who will be showcasing their new range of festive pizzas, Chick n Sours with their new Winter Warm Chicken Sandwich and BrewDog Seven Dials, who will be offering visitors a tantalising selection of drinks including spiced rum hot chocolate and mulled cider.

 

 
 
 
 
 
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However, wine enthusiasts will probably want to head down to Compagnie des Vins Surnaturels to try the company’s alpine winter wine collection. The Seven Dials Market, meanwhile, will be showcasing the best in street food-style flavours over the weekend, with a programme of DJ sessions to keep the party going.

A bargain lovers paradise

If you fancy bagging a bargain over the weekend, however, then you are definitely in luck as a host of resident brands will be offering shoppers a tantalising 20% off for in-store purchases made over the weekend. The list of participating retailers include Emin & Paul, Miller Harris, Coco de Mer, and Murdock. Meanwhile, Away, Benefit, Ron Dorff, Cubitts and Bloch will be offering shoppers a free gift-with every purchase.

 

 
 
 
 
 
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And if that was not enough, daily pop-up pantomimes, roaming illustrators, spoken word performances, glitter makeover stations and wreath-making workshops will ensure that Seven Dials is the place to be in late November 2021.

The Young Camden Foundation

Seven Dials are partnering with the charity, Young Camden Foundation, for the event with the shopping district collecting money for the charity at the event. Donations will help the charity addressing such long standing issues as digital poverty, youth safety, and mental health.

 

 
 
 
 
 
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The Seven Dials Winter Festival will take place between the 19th and the 21st of November 2021. More details about the event can be found here.

For information on other great festive events in London, please click here.

-London's Best Events-
What: festive event
When: 19-21 Nov 21
Where: Seven Dials
Website: Seven Dials